Oakley
Creative Direction, Production Design
The Program
2025
Building on Oakley’s 2023 athlete summit, my team and I evolved Conclave 2025 into a larger celebration of the brand’s 50th anniversary. The four-day experience brought together several global athletes across six sports for immersive moments rooted in Oakley’s Future Genesis world, culminating in an anniversary celebration featuring Travis Scott and Metro Boomin.
I helped shape the creative direction and develop gift deliverables for athletes, including trading cards, welcome materials, menus, lanyards, and other event touchpoints.
The event was met with an overwhelmingly positive response from athletes, reflecting the success of an experience designed to celebrate the people and culture that have shaped Oakley over the past five decades (also Terry Crews wearing my designs is a flex).